Table of Contents:
- Build a Brand Identity
- Design a Top-Notch Logo
- Create a Well-Defined Brand Book
- Use Taglines/Slogan to Tell About Your Core Values
- Monitor and Measure Your Results
- Establish Your Brand Voice
Branding is important for any business, especially on social media. But, most of the agencies should put their attention towards the significance of brand continuity. Brand continuity allows you to stay connected with your target audience through consistent advertising methods as they recognize you by your logo, slogans, color palette, and more, no matter what platform they use.
Consistency in messages and brand image is the cornerstone of efforts to raise brand awareness. If you want to achieve brand continuity on social media, here are some tips to help you do just that:
Build a Brand Identity
How you respond to comments, the type of content you create, the tone you choose to communicate these entire make up your brand’s identity and personality. It’s important to be clear about this and maintain consistency with your brand personality every time you interact with someone online. Some tips for building a strong brand identity include understanding that you are selling your brand, not your product, and touching the human side of the business to connect with your target audience deeply.
Design a Top-Notch Logo
The logo of a company is much more than just a pretty symbol and the associated brand name. The logo reflects the essence of the company – its guiding principles, mission, and values. Therefore, if you want to maintain brand continuity on social media, you must make sure your logo looks attractive and unique.
Remember that you need to use your logo everywhere – profile picture, banner image, as a watermark on photos and videos on social media, etc. So, if the design is not creative and memorable, it will not attract the target audience’s attention.
Your main logo and social avatar don’t have to be accurate, but they should evoke the same feelings, aesthetics, and recommendations. Make sure it’s easy to recognize, read, and highlight. Let’s say you need to edit your logo for a social media platform. In this case, you can hire a specialist agency like Digital Visions Tech.
Create a Well-Defined Brand Book
One of the most unnoticed steps of a social media strategy is creating a clear vision. Without clarity in your efforts, approach, and goals, you cannot build a strong brand community on social media. Getting started, one of the most important steps to maintaining a brand is creating a clear and comprehensive brand book. You must specify the image styles, colors, fonts, etc., that you will be using because there should be a proper visual template for your social media posts. Try to keep in mind that consistency will lead you to success.
Use Taglines/Slogan to Tell About Your Core Values
Most of the major global brands have attractive logos. Apple has ‘Think Different,’ and Nike has ‘Just Do It.’ The reason they keep using these logos isn’t just because they work! But also because it reflects the core beliefs and purpose of the brands you use. Your logo has a deeper meaning, and you will use social media content to support brand awareness and engage users.
Monitor and Measure Your Results
You can’t test if a strategy or an approach works if you don’t control your efforts. If you want to improve brand continuity, you need to track performance. For example, add a section on brand continuity when you do your next social media audit (which must be done once every year).
How many posts match the brand guidelines? Why some of the posts don’t? There may be good reasons to deviate from time to time. But there is also an opportunity to progress continuity if you know why it is missing.
Establish Your Brand Voice
Brand voice is another thing that cannot be ignored if you want your social media branding efforts to succeed. All famous social media accounts have different voices. Some accounts contain encouraging and motivating content, while others contain humor and wit. Find the style and tone of your brand and show it in your content. You can explore other popular accounts to understand how they work.
Start by saving current company examples that reflect the voice of the brand you want to emulate, and then rewrite those examples in the context of your work.
These primary steps to building brand continuity across prevalent social media platforms such as Twitter, Facebook, Linked In, and Instagram will help your business gain continuous visibility. Apply the techniques described here to your posts, photos, and videos, and you will see the results.